The first time you meet your customer, it might be through letterhead and envelopes. Everyone knows first impressions are important, but even your regulars need to feel that your business is still a quality place to take their money. The look and feel of your stationary, including the graphic design and the company logo, can have a hidden effect on the kind of message your letters carry. Not everyone knows that having a professional and attractive company logo can actually increase business by retaining customers and generating referrals.
So, adding a well designed company logo to your letterhead, business cards and website is a critical marketing investment. This is why so many companies go to great lengths to ensure that they have a clean, impressive company logo design that will impress both new and potential customers.
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