Branding is what people think of when they hear the name of your product and/or company, Xerox, Kleenex, Coke and Jacuzzi come to mind. Ranchers brand their cattle for identification, as businesses should brand their company, product or service.
Successful branding efforts build strategic awareness where people not only recognize your brand, but they also understand the distinctive qualities that make it better than the competition. Branding is more important today than ever due to ever-increasing advertising clutter of products and the seemingly limitless choices we are offered in just about every product category.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment