It's an Investment

The first time you meet your customer, it might be through letterhead and envelopes. Everyone knows first impressions are important, but even your regulars need to feel that your business is still a quality place to take their money. The look and feel of your stationary, including the graphic design and the company logo, can have a hidden effect on the kind of message your letters carry. Not everyone knows that having a professional and attractive company logo can actually increase business by retaining customers and generating referrals.

So, adding a well designed company logo to your letterhead, business cards and website is a critical marketing investment. This is why so many companies go to great lengths to ensure that they have a clean, impressive company logo design that will impress both new and potential customers.

Is branding really important

Branding is what people think of when they hear the name of your product and/or company, Xerox, Kleenex, Coke and Jacuzzi come to mind. Ranchers brand their cattle for identification, as businesses should brand their company, product or service.

Successful branding efforts build strategic awareness where people not only recognize your brand, but they also understand the distinctive qualities that make it better than the competition. Branding is more important today than ever due to ever-increasing advertising clutter of products and the seemingly limitless choices we are offered in just about every product category.